FOR FOUNDERS FINDING TRACTION

Find your
GTM wedge.

One channel. A 30-day test.
A clear decision on what comes next.

Start with your website. We’ll rule out the channels that don’t fit your business, then find the one worth testing first.

Free channel suggestion · No card required · About 5 minutes
FROM NINE POSSIBILITIES. TO ONE TEST.
YOUR CHANNEL SHORTLISTILLUSTRATIVE EXAMPLE
↗Paid acquisitionBudget too low
⌕SEO & contentToo slow to signal
✉Cold emailList too small
in
YOUR GTM WEDGE

Founder-led LinkedIn

THE TEST30 days to a decision
Scale Iterate Kill
Clear thresholds. No moving the goalposts.
↳ A narrow motion that opens a market.
We tell you when we don’t know.

Missing a critical input? We stop, explain what’s missing, and help you figure it out.

CONFIDENCE, EARNED.

FROM “WHERE DO I START?” TO “DID IT WORK?”

A smaller bet.
A better answer.

You don’t need a 40-page marketing strategy.
You need a focused experiment you can actually run.

01

Find your first channel.

Review your business, see which channels fit, and get a suggested first test with the reasons behind it.

FREE · REVIEW + CHANNEL SUGGESTION
02

Put the test into practice.

Work through a tailored checklist with three editable text assets, a metrics scorecard, and clear goals. Save your progress as you go.

$19 · ONE-TIME IMPLEMENTATION KIT
03

Come back with the evidence.

Bring four numbers on day 30. Get a free scale, iterate, or kill verdict against your original thresholds.

FREE DAY 30 CHECK-IN
SEE WHAT YOU’RE WORKING TOWARD

Less “you should try.”
More “here’s the test.”

Explore the sample kit